For those of you that don't know, split testing is a way to test different posts or pages against each other to see which one converts better.
For example you may create a blog post, then create the exact same blog post but with a different headline. This simple change can mean the difference between people following your call to action (purchase, optin, leave a comment) or leaving your page without doing anything.
Google's Wesbite Optimizer has made split testing fairly easy for those that run static sites created by programs such as Dreamweaver or other HTML editors.
However, if you are running a Wordpress site, it's quite a pain.
The reason it is a pain is because Google gives you several snippets of code that you need to paste into the site you are testing. If you don't put the code in the correct places, Google will be unable to verify your site and you will not be able to run your test.
I recently created a plugin that makes this task a little easier for those that aren't coding geniuses.
The plugin is $47 dollars, but if you aren't split testing you are leaving a huge amount of money and potential customers on the table. Split testing takes the guess work out of what elements of your page or post are getting your customers to take action. By split testing you know exactly what is working and what isn't.
I use this plugin on many of my blogs and I have increased my conversions on all of them. It's often something that I think will never increase conversions, that actually does.
If this sounds like something that you may like to use in your business you can find out more about it here http://www.wpsplittestoptimizer.com
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